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  • Writer's pictureBalance & Bridge Team

Watch Spotlight: The Imperial Watch Co. Oceanguard GMT

Featuring beautifully vintage bi-color & bi-directional bezels, these Imperial Watch Co. Oceanguard GMTs are sure to pop, while hitting all the nostalgic highs!

Imperial Watch Co. Oceanguard GMT
Image Courtesy of Imperial Watch Co.

A Newcomer with Old-Time Charm

Imperial Watch Co. emerged in 2022, blending vintage aesthetics with modern craftsmanship to redefine watchmaking. Committed to innovation and timeless design, they break conventions, offering exceptional timepieces at unbeatable prices. With a passion for reviving watch design, Imperial Watch Co. crafts enduring companions that delight wearers and elevate the industry.

They appear to embody all the things that we've hit on in some other posts around microbrands. Imperial checks all the boxes when it comes to original designs, quality builds, impressive features, great price, and eye-catching aesthetics.


The Imperial Watch Co. Oceanguard GMT

Imperial Watch Co. Oceanguard GMT
Photo by Ben Berkow, Imperial Watch Co.

In October 2022, Imperial Watch Co. unveiled its flagship dive watch, the Royalguard 200, a 38-millimeter timepiece marrying vintage allure with modern precision. Boasting faded aluminum bezel inserts, a domed sapphire crystal, and gilt dials with vintage lume, it captures the essence of a bygone era while maintaining contemporary quality and attitude.

Following its success, in May 2023, Imperial Watch Co. introduced four limited edition models of the Royalguard 200, each featuring bespoke colorways and date/no-date options, captivating enthusiasts with its sleek, wearable design.

Imperial Watch Co. Oceanguard GMT
Photo by Ben Berkow, Imperial Watch Co.

Now, in 2024, Imperial Watch Co. introduces the Imperial Watch Oceanguard GMT, building upon the Royalguard's legacy of style and functionality. Retaining the iconic case design, refined proportions, and a tapering bracelet, the Oceanguard adds a dual timezone complication, making it an ideal companion for travelers. Its custom 24-hour bezel insert, offered in three distinct colorways, evokes the nostalgia of 1950s air travel with hand-drawn vintage font.

Infused with the adventurous spirit of early GMT watches, the Oceanguard incorporates modern enhancements such as a roulette date wheel, a friction-fit bi-directional bezel, and a vintage-inspired color palette. With its brushed jubilee-style bracelet, the Oceanguard embodies the perfect blend of utility and elegance, promising a timeless appeal for discerning watch enthusiasts.


The Oceanguard GMT Models

Jet-Wash White / Jet Black with Pepsi Bezel

Available in both pristine white and deep black dial options, this Oceanguard model boasts the iconic GMT "Pepsi" bezel. Inspired by Rolex's 1954 design, this bezel's red and blue hues, reminiscent of the popular soda brand, offer a timeless appeal and practical functionality. With a nod to vintage aesthetics, this bicolor option exudes a nostalgic charm that's sure to transport you to another era.

Jet Black with Coral and Turquoise Bezel

Imperial Watch Co. Oceanguard GMT
Photo by Ben Berkow, Imperial Watch Co.

Elevate your style with this Oceanguard model featuring a sleek black dial complemented by a captivating coral and turquoise 24-hour bezel insert. Offering a refreshing departure from conventional designs, this custom bezel adds a touch of sophistication without overpowering the wrist. It's a statement piece that effortlessly combines visual allure with understated elegance, perfect for any occasion.

Jet Black with Fuchsia and Cyan Bezel

Imperial Watch Co. Oceanguard GMT
Photo by Ben Berkow, Imperial Watch Co.

Embrace individuality with this distinctive Oceanguard model, showcasing a vibrant fuchsia and cyan bezel that defies convention. Offering a playful twist on traditional GMT aesthetics, this unique color combination promises to turn heads while providing practical functionality for your adventures. With its eye-catching design and versatile appeal, this bicolor option is a testament to both style and substance.

At the heart of the Oceanguard GMT lies a distinctive date feature positioned at 6 o'clock, featuring a bespoke red and black roulette date wheel adorned with vintage-inspired numerals. Drawing inspiration from classic submariners and skin divers of the mid to late-1900s, these details set the Oceanguard apart from the crowd, adding a touch of exclusivity to your timepiece collection.


The Details and Technical Specs


Seiko NH34 GMT


38mm x 14mm x 47mm

Case Material

316L Stainless Steel

Water Resistance



Screw-down, engraved


20mm > 16mm Tapered


Vintage, Domed, AR Sapphire


Aluminum 24-Hour GMT


Gilt Pointer Hands w/ Red GMT

Date Window

Vintage Roulette Style


Limited runs - check site


$599 Retail - $499 Launch Price


The Imperial Watch Co. Oceanguard GMT is exactly what we've come to love from up-and-coming brands. The distinct coloring and styling are sure to stand out in a world of homages and repeat platforms!

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