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Introducing the Kith x TAG Heuer Formula 1. A Cultural Revival Through Modern Collaboration

Tag Heuer Kith Formula 1 Watch
Image Courtesy of TAG Heuer

Introducing the TAG Heuer Formula 1 | Kith: An Incredible Collaboration Reviving an Icon

In the horological landscape, few timepieces boast the cultural resonance and timeless allure of the TAG Heuer Formula 1 Series 1. First introduced in 1986, it captured hearts with its bold aesthetics and pioneering spirit, setting the stage for a legacy that endures to this day. Now, in an exciting collaboration between TAG Heuer and the visionary lifestyle brand Kith, this icon is reborn, draped in upgraded materials, and infused with contemporary flair.


Tag Heuer Kith watch
Image Courtesy of TAG Heuer

Nestled in the picturesque landscapes of La Chaux-De-Fonds, Switzerland, and urban New York City respectively, TAG Heuer and Kith stand as titans in their respective realms, each shaping the cultural zeitgeist in their distinct manner. While TAG Heuer's precision instruments have long adorned the wrists of motorsport legends, Kith has carved its niche as a disruptor in the fashion world. Together, they embark on an audacious journey to reintroduce the TAG Heuer Formula 1 Series 1, a hallmark of '80s design ethos, now revitalized with a modern twist.



The allure of the TAG Heuer Formula 1 Series 1 lies in its ability to evoke nostalgia while embracing the zeitgeist of today. For many, this timepiece symbolizes more than just horological excellence; it signifies a journey of self-expression and individuality. Kith's founder, Ronnie Fieg, himself a devotee of Series 1, embarked on his collecting odyssey with a red-and-black Formula 1, igniting a passion that burns brightly to this day.


Tag heuer kith watch
Image Courtesy of TAG Heuer

Crafted with meticulous attention to detail, the TAG Heuer Formula 1 | Kith pays homage to its storied heritage while embracing the spirit of innovation. From its vibrant colorways inspired by the archives of TAG Heuer to its sleek 35-millimeter silhouette, every element exudes an aura of sophistication and elegance. Julien Tornare, the CEO of TAG Heuer, aptly describes this collaboration as a tribute to the brand's commitment to crafting premium timepieces that transcend mere functionality, seamlessly blending the realms of culture and motorsports.


tag heuer kith watch
Image Courtesy of TAG Heuer

The revival of the TAG Heuer Formula 1 Series 1 is not merely a feat of engineering; it is a celebration of heritage and innovation. Retaining the essence of the original design, each timepiece is infused with upgraded materials, ensuring longevity and durability for the modern aficionado. From the transition from plastic to sapphire crystal to the refined rubber strap, every aspect reflects a dedication to quality and craftsmanship.


tag heuer kith watch
Image Courtesy of TAG Heuer

A hallmark of this collaboration is the seamless integration of Kith's ethos into the DNA of TAG Heuer. For the first time in its illustrious history, the Swiss luxury watchmaker merges its iconic logo with that of its collaborative partner, resulting in a symbiotic fusion of style and substance. The inclusion of Kith's motto, "Just Us," serves as a poignant reminder of the familial bonds that unite collectors and enthusiasts alike.



The collection itself is a testament to the enduring legacy of the Formula 1 Series 1. With 10 exquisite iterations, each limited in production, it offers a kaleidoscope of colors and designs that pay homage to iconic locales such as Miami, Tokyo, and Paris. From the vibrant hues of sports car red to the understated elegance of matte black, there's a timepiece to suit every discerning taste



The TAG Heuer Formula 1 | Kith is a testament to the enduring spirit of collaboration and innovation. With its timeless design and impeccable craftsmanship, it invites collectors, old and new to embark on a journey of discovery and self-expression. As the world eagerly awaits its release in May 2024, one thing is certain: the revival of the TAG Heuer Formula 1 Series 1 marks the dawn of a new era in horology.


tag heuer kith watch
Image Courtesy of TAG Heuer

To learn more about this release and the opportunity to grab yours, check out KITH and TAG Heuer now!

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